Industry Guide

Buying a Marketing / Digital Agency: What Buyers Need to Know

Benchmarks, valuation norms, and a free BAS calculator for Marketing / Digital Agency acquisitions.

Marketing / Digital Agency — Industry Benchmarks

EBITDA Margin (Low)15%

EBITDA Margin (High)30%

Acquisition Multiple (Low)2x

Acquisition Multiple (High)4x

Minimum DSCR1.4x

Industry Risk Score6/10 — Moderate Risk

What makes a good Marketing / Digital Agency acquisition? Look for margins at or above 30%, a purchase multiple below 4x, and a DSCR comfortably above 1.4x. A risk score of 6/10 (moderate risk) means this sector has moderate cyclicality — scrutinise earnings history carefully.

Calculate BAS for a Marketing / Digital Agency

Industry: Marketing / Digital Agency

Asking Price ($)

Annual Revenue ($)

Annual Earnings ($)

Earnings Type

Other Professional Services industries

Accounting / Tax Practice

30–40% margin · 3–5x

Legal Services

25–40% margin · 2–4x

Management Consulting

25–40% margin · 3–5x

IT Services / MSP

20–35% margin · 4–6x

Evaluating a Marketing / Digital Agency listing?

Evaluate a Marketing / Digital Agency →